How To Move From S.M.A.R.T. Goals To F.A.S.T. Goals

basecamp May 18, 2020

Today we're going to talk about goals, goal setting, and we're gonna move from S.M.A.R.T. goals to F.A.S.T. goals. Why? Because we're in the middle of a pandemic, and speed is what is going to give you more opportunity to get through the end of this crisis and to keep your business going to the end of this crisis.


Adaptability is key, moving quickly is key, faster to decide and faster to execute is what is going to get you to the other end.

So I know that you're familiar with S.M.A.R.T. goals which are

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-based

We're going to switch from that to F.A.S.T. which are...

  • Frequently Discussed
  • Ambitious
  • Specific
  • Transparent

Frequently Discussed

This is completely different from what you're used to with goals, but right now communication, you're not gonna get through this by thinking your way out of it. You have to talk, and you have to talk to as many people as you possibly can, and that means your team, your customers, your suppliers,...

Continue Reading...

What Is The O.O.D.A. Loop?

basecamp May 11, 2020

Hi, I'm Christine Trumbull and this is Base Camp, where we help you clear the overwhelm and grow your business to the next level. Today, we're going to talk about the OODA Loop. What is the OODA Loop?

It is a combat operations process. It was developed by a military strategist, United States air force, Colonel John Boyd. He felt that, if you could get inside your opponent's decision making process, you would gain an advantage. It makes sense.

So why are we talking about it?

Because we're going to apply it towards our business right now, especially during this pandemic and this crisis. Our opponent is the pandemic and the crisis and our loss of business.

The O.O.D.A. Loop...

  • Observe
  • Orient
  • Decide
  • Act

And if you google OODA Loop, you'll find the chart and all of the points and processes of the entire strategy. But right now, we're just going to talk about the acronym and how it applies to our current situation.


What observe, that part of the loop suggests, is that you with...

Continue Reading...

What Is The Stockdale Paradox?

basecamp May 05, 2020

Accepting the brutal truth of your reality AND having unwavering faith you will survive! In today's episode of Basecamp, I discuss the Stockdale Paradox and how it relates to your business.

Hi, I'm Christine Trumbull, and this is Base Camp. Today, I'd like to talk to you about the Stockdale Paradox. I was on a webinar last week, like most of us, and I remembered, I was reminded of the Stockdale Paradox.

The Stockdale Paradox was first put out by Jim Collins in his book, "Good To Great." And if you're in business and you haven't read it, you need to get it, it's one of the go-to books, you have to read it.

The paradox is based on James Stockdale. He was a high-ranking naval officer. He was a former U.S. Presidential candidate and he was a Vietnam POW for seven years.

Now this man was tortured and he really had no reason to believe that he was ever going to make it out alive. But he stayed alive by embracing the harshness of his reality with a healthy dose of optimism.

So I'm gonna...

Continue Reading...

How To Adapt To The New Normal

basecamp Apr 28, 2020

On today's episode of Basecamp, I discuss why and how to adapt to the changes happening from the pandemic.

Hi, I'm Christine Trumbull, and this is Base Camp. I just got an email that reminded me, or actually, that sent me a link to Simon Sinek. A new video that he just put up. I absolutely adore Simon Sinek.

And it was a recording of a virtual company meeting that he had with his staff. But, it was him, talking to his own staff about infinite mindset and how these are not unprecedented times.

Industry changes. Economies change. Those that learn how to adapt and adjust are the ones that are gonna be around at the end.

The questions we have to ask ourselves is how are we going to do what we do?

How and what are we gonna need to change in order to do what we do?

And then he gave some examples. For example, when the internet came on the scene, those that adapted and embraced are the ones that succeeded. Those that hunkered down with their pen and paper did not.

There are no video...

Continue Reading...

Daily Huddle #5 - Tip 5

basecamp Apr 27, 2020

Tip #5 of the Daily Huddle - Dashboards and Scorecards. We don't have a crystal ball, but Dashboards and Scorecards can come pretty close.

Remember the daily huddle is your daily 15 minute meeting with your team where you have the opportunity to make sure that everybody leaves from that meeting and goes through their day completely aligned and understanding what your goals are and what everyone's expectations are.

The last thing is, that you have to have in your daily huddle is a dashboard. And hopefully, you have a dashboard.

The dashboard is an integral part of scaling up your business, growing your business, and understanding where your business is every day. And if it's important, it's on the dashboard. And it can be measurements, it can be goals. It can be assignments, to-dos, who are supposed to be doing what, it's on the dashboard.

Everyone sees it, everyone has their part and their assignment on the dashboard. So everyone is now aligned and working towards the same goals.


Continue Reading...

Daily Huddle #4 - Tip 4

basecamp Apr 23, 2020

Issues, Challenges & Bottlenecks. This is the time to get them all out on the table so everyone knows where everyone else is and what the hold up is. Its seems simple, but its a powerful tool.

Today we're gonna talk about the fourth opportunity or tip for improving your daily huddles. Remember the daily huddle is your daily 15 minute opportunity to get your team completely aligned in all of your goals, and everyone leaves, understanding the expectations in exactly what they're supposed to do that day.

Tip #4: Issues and Challenges

This is an opportunity for talking about any of the issues. Issues and challenges come up every single day. And instead of being a reactionary company, we're trying to turn into a proactive company.

So if we bring the issues and the challenges and where people are stuck to the daily huddle, it gives us a brief opportunity to potentially solve them. At the very most, you know now where the bottleneck is or what the challenge is.

Now, some of these...

Continue Reading...

Daily Huddle #3 - Tip 3

basecamp Apr 22, 2020

#3 in the Daily Huddle Tip series. Maintaining corporate culture can be hard enough, but now your team is working from home. Keeping everyone connected, on target and aligned is even more difficult. Today's tip includes accountability and maintaining alignment. 

Today is our third tip for our daily huddle.

What is the daily huddle?

Remember that is your daily 15 minutes opportunity to get your team completely aligned, so that they're going out with complete understanding of what everybody else is gonna do, their expectations and your goals.

#3 Reviewing Your Metrics

Your most important KPIs, your key performance indicators that you're measuring, every day, every week, month and quarter, are going to be reviewed every single day at this meeting. There's only about three or five.

These are the top ones, the most important that you have to look at every single day to ensure that your business is being driven forward the way it's supposed to be. Everyone else sees everyone's key...

Continue Reading...

Daily Huddle #2 - Tips 1 & 2

basecamp Apr 21, 2020

#2 in the Daily Huddle series. Now more than ever, communicating with your team, keeping them all aligned and on track is vital to survival. These incredibly easy to implement actions produce results that typically help companies scale up growth, but during this crisis could be a vital part of continuity.

Hi, Christine Trumball, and this is base camp. Today is the first day of five tips for your daily huddle.

Remember the daily huddle is the daily 15-minute opportunity to get your team completely aligned before they go out and start their day.

Tip #1: Start At An Odd Time

Why? Because if you start every every day at say 8 o'clock, then everybody's gonna know, you eventually get into this habit of, well you're gonna start 8:05, and I could take a few minutes and get my latte.

If you start at an odd time like 8:07, and you're very consistent and start every day at 8:07, then they're gonna start getting the idea that I better be there at 8:07.

Tip #2: Start With Good News.


Continue Reading...

Daily Huddle #1 - What & Why

basecamp Apr 20, 2020

Communication is always key in business. More than ever, communication with your team is essential. The Daily Huddle is a tried and true process that works for multi-million dollar businesses all the way down to a two-man/woman shop.

Hi, I'm Christine Trumbull and this is base camp.

Today we're gonna talk about the daily huddle. Over the next four days, I'm gonna give you five tips to make your daily huddle productive and efficient.

What is a daily huddle?

The daily huddle is a 15 minute daily meeting with your leadership team. If you're a large corporation, that's your top level leadership.

If you're a small corporation, it could be everybody. If it's just you and your assistant, then it's just you and your assistant but it's every day consistently at the same time for 15 minutes.

Why a daily huddle? What is the purpose?

I'm going to use a football analogy. When the team goes out on the field, they don't just go out and run a play. They have a huddle. What are they doing in the...

Continue Reading...
1 2

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.