What Is The Stockdale Paradox?

basecamp May 05, 2020

Accepting the brutal truth of your reality AND having unwavering faith you will survive! In today's episode of Basecamp, I discuss the Stockdale Paradox and how it relates to your business.

Hi, I'm Christine Trumbull, and this is Base Camp. Today, I'd like to talk to you about the Stockdale Paradox. I was on a webinar last week, like most of us, and I remembered, I was reminded of the Stockdale Paradox.

The Stockdale Paradox was first put out by Jim Collins in his book, "Good To Great." And if you're in business and you haven't read it, you need to get it, it's one of the go-to books, you have to read it.

The paradox is based on James Stockdale. He was a high-ranking naval officer. He was a former U.S. Presidential candidate and he was a Vietnam POW for seven years.

Now this man was tortured and he really had no reason to believe that he was ever going to make it out alive. But he stayed alive by embracing the harshness of his reality with a healthy dose of optimism.

So I'm gonna read a quote from him.

"You must never confuse faith that you will prevail. In the end with the discipline to confront the most brutal facts of your current reality, whatever that may be."

What is it saying? It's saying that we have to recognize and accept and confront the brutal facts of our current situation. They may not be pretty, they not be pleasant, and more than likely, especially right now, they're not. But we have to do that.

In order to prevail, we have to understand our current situation. We have to recognize what's going on and accept those brutal facts. Then and only then can we address them and figure out what we're going to do to move forward and prevail.

So the Stockdale Paradox tells us that we have to confront the brutal facts and current reality and keep unwavering faith that we will prevail.

If you'd like to know more, go to CoachingTheClimb.com, schedule a call, I'll be happy to help.

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